Archetype is the brainchild of entrepreneur and go-getter, Ben Lee. Ben got his start with the prominent restaurant and hospitality group Dolce Group. He hit the ground running at 16 years old and worked his way up the ranks as a busboy. Within two years, Ben was managing day-to-day operations for the company's two most successful properties, Geisha House and Les Deux. While the staff thought Ben was 26 years old, he was actually an 18 year old successfully managing two properties that were grossing over $20M annually combined.

After Dolce Group, he went on to open and and establish Kitchen 24. Known as the hottest 24-hour diner in Hollywood, Kitchen 24 caters to the cravings of A-List celebrities, professional athletes and industry folks at all hours of the night.Ben remains an equity partner in the original Kitchen 24 and is assisting in the opening of the second location in West Hollywood scheduled for early 2012.

At the height of the recession, Ben successfully raised over $5M for various tech and restaurant start-ups.Some of these projects went on to be big hits and others didn't even see the light of day, but it offered Ben the chance to align with his true passion in the tech industry. He started out building simple web pages for restaurants and grew to become a major player in the software world serving as Client Partner for Citrusbyte and working with Fortune 100 companies like AT&T, Concord Music Group and Disney.

Ben currently serves as Managing Partner for his most latest venture, NeonRoots.

A progressive hospitality management consultant and operator with extensive experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices.

With over fifteen years of hands-on operational experience in progressive management coupled with a solid foundation in design, branding, H.R. and marketing, his personal toolbox of skills makes him uniquely suited to not only conceptualize and strategize but also to actually execute complex and sensitive initiatives within an array of spaces, no matter the situation.

He is the definitive "big picture" strategist with the real world experience and skills to put the wheels in motion and then see a project done the right way from start to finish.

His technical specialties include P.O.S. optimization, H.R. compliance, disaster management (bankruptcy, hostile takeovers), design (interior, menu, web), team building (recruiting, training, coaching) and marketing (social, traditional).

Hunter is regularly called upon to consult for restaurants, hotels and nightlife destinations as well as software and hardware developers on applications and systems unique to those industries. Having worked with top brands and independent operations alike, his breadth of experience is an enormous asset to any operation.

His latest project, with a team of the best and brightest engineers in Silicon Beach, is TRAY (www.usetray.com) a revolutionary mobile ordering system set to take the hospitality industry by storm and change the way people order and pay for their food and drinks.

Also, he has a killer beard.

Give him a call at 314.323.4663 or email him at hunter@archetypeconsult.com

Hunter G. Hall
Hospitality Strategist & Client Development