Hospitality

We're good at what we do and we do it all. With over 25 years of combined experience in the most cutting-edge food & beverage establishments in the country, Archetype has guided companies into the best of times and out of the worst of times. We provide technology-based solutions for all aspects
of your business, everything from staffing and training needs to Point-of-Sale (POS) design.

Media

At our core, we are a team of software engineers, hackers, and technologists who love building product. We love working in Ruby but have been known to flirt with other languages like PHP, Python, and ASP.NET. We don't try to confuse our clients with fancy technical jargon like other shops do we keep it simple. We can create complex, multi-functional products but if all you really need is a WordPress site, we'll tell you.

Ventures

We've bootstrapped, we've raised capital and we've been on both sides of the table. We're continuously building out our portfolio of restaurant properties, tech startups, and products in the education space.
More to come Spring 2012.

Archetype Logo

We are technology bootstrappers on a mission to manifest visions into businesses.
With our roots in hospitality, we extend our code of service into all industries seeking to develop a thriving business through software, development and interactive connections.

  • Hospitality Archetype
  • Media Archetype
  • Ventures Archetype

Contact Info

137 South Robertson Blvd.,
#103Beverly Hills, CA 90211

inquire@archetypeconsult.com

About us

Archetype is the brainchild of entrepreneur and go-getter, Ben Lee. Ben got his start with the prominent restaurant and hospitality group Dolce Group. He hit the ground running at 16 years old and worked his way up the ranks as a busboy. Within two years, Ben was managing day-to-day operations for the company's two most successful properties, Geisha House and Les Deux. While the staff thought Ben was 26 years old, he was actually an 18 year old successfully managing two properties that were grossing over $20M annually combined.

After Dolce Group, he went on to open and and establish Kitchen 24. Known as the hottest 24-hour diner in Hollywood, Kitchen 24 caters to the cravings of A-List celebrities, professional athletes and industry folks at all hours of the night.Ben remains an equity partner in the original Kitchen 24 and is assisting in the opening of the second location in West Hollywood scheduled for early 2012.

At the height of the recession, Ben successfully raised over $5M for various tech and restaurant start-ups.Some of these projects went on to be big hits and others didn't even see the light of day, but it offered Ben the chance to align with his true passion in the tech industry. He started out building simple web pages for restaurants and grew to become a major player in the software world serving as Client Partner for Citrusbyte and working with Fortune 100 companies like AT&T, Concord Music Group and Disney.

Ben Lee

Ben currently serves as Managing Partner for his most latest venture, NeonRoots.




A progressive hospitality management consultant and operator with extensive experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices.

With over fifteen years of hands-on operational experience in progressive management coupled with a solid foundation in design, branding, H.R. and marketing, his personal toolbox of skills makes him uniquely suited to not only conceptualize and strategize but also to actually execute complex and sensitive initiatives within an array of spaces, no matter the situation.

He is the definitive "big picture" strategist with the real world experience and skills to put the wheels in motion and then see a project done the right way from start to finish.

His technical specialties include P.O.S. optimization, H.R. compliance, disaster management (bankruptcy, hostile takeovers), design (interior, menu, web), team building (recruiting, training, coaching) and marketing (social, traditional).

Hunter is regularly called upon to consult for restaurants, hotels and nightlife destinations as well as software and hardware developers on applications and systems unique to those industries. Having worked with top brands and independent operations alike, his breadth of experience is an enormous asset to any operation.

His latest project, with a team of the best and brightest engineers in Silicon Beach, is TRAY (www.usetray.com) a revolutionary mobile ordering system set to take the hospitality industry by storm and change the way people order and pay for their food and drinks.

Also, he has a killer beard.

Give him a call at 314.323.4663 or email him at hunter@archetypeconsult.com

Hunter G. Hall

Hunter G. Hall
Hospitality Strategist & Client Development




Strategic Partners

  • City of Los Angeles Planning & Land-Use Department
  • Mayor Eric Garcetti's Office - City of Los Angeles
  • Mid-City West Neighborhood Community Council
  • West Third Business Association
  • WTSBA Public Valet Program
  • City of Los Angeles Council
  • District 5 and Councilmember Paul Koretz
  • Los Angeles Police Department Alcohol and Beverage Commission
  • United States Trustee Office

Our Services at a Glance

  • Creating a Concept & Business plan
  • Menu Engineering
  • Inventory Services
  • Training
  • Remote Support
  • Staffing
  • Data Analysis
  • Permit Acquisition
  • Secret Shopping
  • Financial Planning & Accounting
  • Crisis Management
  • Land Use & Urban Development
  • POS Programming
  • SAAS integration
  • Brand Management
  • Labor Law Compliance
  • Delivery Setup & Optimization
  • Operational Evaluations

Our Friends:

Tray Sofitel Aloha+NCR Partender Tabbedout Schoos Design Youngs Market Finn McTools Lula The Roof Farm Fresh To You Salvage Beauty Don the Beachcomber City of Santa Monica Element Element SIMON|LA Savory Brahma Dobel Citizen Smith Kitchen24 Ratner's Foundry Geisha
Question

Have a question?

Contact us at inquire@archetypeconsult.com

Featured Projects

TalentBoom
Talentboom plus
Cocodot plus
Galerie Michael plus

Services Include

  • (XP) Extreme Pair Programming
  • HTML5 Web/Mobile Application Development
  • Rapid Prototyping
  • Customer Development Market Testing
  • Product Concepting + Design (from whiteboard to launch)

Our Methodologies

  • Standups

    To ensure our projects stay on course, we focus on daily communication, known by tech geeks as the daily scrum. More

    We timebox our standups to 10 minutes every morning. Oh yeah, and we literally make everyone stand. Being slightly uncomfortable makes everyone a bit more efficient. Just one of many ways we keep it agile and creative.

  • Business-Value Solutions

    We don't house pre-madonnas who just write code for the sake of writing code. More

    We keep the focus on a realistic budget while we evaluate your business needs and create the best solutions to reach your goals. Driven by integrity, we're not afraid to tell you a simple WordPress site may be all you need. We're here to make friends, not just money, so you will never see us experimenting with new tools or frameworks on our clients' dime. We use our own time and money to experiment.

  • Full Transparency

    Communication is key and we encourage direct connections between our development team and the product owner. More

    We don't use project managers to mediate relationships with our clients. If you want to work directly with our team, that's totally fine. We offer staff augmented solutions so you can manage your team and work with them directly day-to-day. There are some ground rules with that sort of engagement style, so feel free to ask and we shall tell.

  • Lean & Mean

    We like to keep our code and our teams, lean and light weight. More

    This means that you will have a team of dedicated resources (only don't call them resources, we refer to our developers as Rockstars), working only on your project. A typical team is a front-end and back-end pair working in true pair programming fashion. Two keyboards, two mice, one computer, one monitor, and two rockstars. You've heard the old saying two heads are better than one, that's how we approach crafting code.

Back

Archetype has merged its Interactive / Software
division with Neon Roots.
For more information, please visit us here

close
We're always open to discussing strategic partnerships, but don't try to throw us equity on the first date.

See our featured companies:

Attack Sheets JD Junkies Kitchen 24

With our recent partnership with NeonRoots, LLC you can expect a lot more internal products to come in the educational sector, eCommerce, and the Arts. We will update you on our progress, and of course, feel free to hit us up at anytime to learn more or if you just want to chat about your new venture!

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